Bridg
We started out understanding the problems non-profits have communicating effectively with their members. The product we created was a solution for old paper, email and simple social media communications.
A two-way conversation
Unlike simple one way messaging a conversation model needed to be created to map the omni-channel communications to the non-profit and then back to the member.
Innovation driven by data
The accumulation of data insights would power the organizations communication channel to its members, its future programs and how it modeled its future messaging.
Research begets UX begets a system of design
User journey’s and experience mapping flowed into basic low fidelity wire frames to draft the requirements into a general conceptual discussion.
A design system for content and paradigms for its use was created so the application could scale responsively across screen sizes, native and web.
Designing for scale
Both member and organization had a voice in the product and thus double the effort was put into the work. There was a great deal of CMS platform work as well as content moderation discussion and how the design would flex against the variable kinds of content types placed inside it.
This included polling data visualizations, galleries, videos, etc. and on the organizational side an immense amount of data feedback for their dashboard.
