A networking community app built for creators.
The problem we’re solving
Social platforms don’t consider all content equal, rather they use their systems as a means of generating revenue through audience engagement. That engagement isn’t always driven by our preferences. Watch any “fail” videos lately or maybe some trendy TikTok dances? I like the food prep ASMR tutorials.
Creators are an under-represented market that’s constantly fighting platform algorithms to gain visibility and monetize their work. One week could be hot, the next not so much.
MY ROLE: Product Design Lead
PROJECT TIMELINE: One year
What’s the goal?
Creators want to make content. Social platforms need creators to exist and brands want the creators to market their products. Everyone is looking to make some cash.
We needed to:
Get creators on a single platform
Make them visible to brands
Let new creators have access to successful ones
Provide resources to help them make it.
How we got there.
I stuck to a design process most identify with. During discovery I identified our users, gathering as much information I could on what they needed, and validated that through user interviews.
UX and UI design took up a large portion of the project, distilling requirements into architecture, user flows, UI, and design systems.
All this while collaborating with engineers, PMs, marketing, and execs on my learnings from continuous user testing.
App architecture
We knew the user and identified an app structure and journey that met simple steps to content and features.
Design at scale.
Everything that’s thoughtfully made has a method behind its madness. Interfaces need some logic of the breakdown.
So, boom, a system was made. Icons, colors, grids, type faces, etc. built into components that make the UI.
